Wrap Wales — Be Mighty
Wales recycles. They’re the third best nation in the world at it. However, when it came to recycling food waste, they weren’t reaching their full potential.
Our campaign exists to reignite a passion for recycling, help citizens past the ‘yuck’ factor and shine a light on the amazing things recycling food waste can achieve.
To show the very real ‘power’ of food waste recycling, we crafted a series of energy stories — each focusing on specific food items and what recycling them can do for homes in Wales.
Real food waste items, interesting stats and clever headlines come together to show the power of food waste.
Radio Spot
Appealing to Welsh pride whilst shining a light on the ‘power’ of food waste. We had 30 seconds to inspire the people of Wales to be mighty for the country they love and recycle their food waste properly.