RSPCA
In the 50 years since the RSPCA’s last rebrand, the problems facing animals have grown. To face them, the RSPCA needed to evolve.
The entire rebrand was built around a new purpose: to inspire everyone to create a better world for every animal. And along with updated strategic and visual elements, the RSPCA also got a brand new voice.
It was my job to write in that voice and teach others to do the same.
It didn’t matter what I was writing or where it was going to live, it had to sound like the RSPCA. So I quickly learnt to flex the new tone of voice – talking about the different issues facing animals, to different audiences.
I’ve helped the RSPCA build a consistent and unified brand – one that will be there for animals in need, for years to come. But beyond just the brand, it's really nice to think that my writing has helped rescue, rehabilitate and rehome animals.
Working here’s taught me that a good rebrand can make a difference. And it’s shown me that the best way to teach non-writers to write is to tap into their love for what they do.
