STUF
The Set Them Up Foundation existed to lift young people out of poverty by teaching them the fundamentals of finance in an engaging and relevant way. The problem was, they didn’t have an engaging or relevant brand.
So we turned The Set Them Up Foundation into STUF: the charity that shows young people from all backgrounds that money stuff doesn’t have to be complicated.
We helped STUF tackle finance’s image problem by showing them how to put their lessons and brand in the context of young people. We crafted a Tone of Voice that sounded different, that set STUF apart from the closed-off world of finance and inspired young people to believe in what STUF can make possible.
