Unearthodox
Globally respected conservation NGO the Luc Hoffman Institute wanted a game-changing new direction in which to take their brand - they became Unearthodox.
Whist their dedication to unearthing unexpected solutions for environmental regeneration wasn’t changing, their name was. They needed help introducing their new name and brand to stakeholders familiar with the old one.
We made website holding pages to tease the LHI’s transformation into Unearthodox. Our work had to be radical but promise continuity. It had to peak new interest, without alienating its existing audience.
